4 Ways to Use Social Media to Obtain High-Converting Leads
- Written by Michael Bass
Being able to obtain high-converting leads is an essential part of online marketing. There are many tools at your disposal, but one of the most cost-effective tools is social media.
With the power of social media, you’ve got the ability to reach millions of internet users that are ready to buy.
You’ve probably already started using social media. But, with a few simple tips, you can leverage your existing tactics to gain more high-converting leads.
#1 Choose the Right Social Media Networks
The first way to gain better leads through social media is to streamline your efforts. You shouldn’t spread yourself out too thin. You don’t need to have an account on every single network.
Stick to the basics. Every online marketer needs a Facebook business account. In addition to this, you’ll probably want Twitter, along with one or two other networks.
When choosing your 3rd and 4th options, consider your target audience. For example, Pinterest contains a lot of content related to DIY projects, crafts, fashion, beauty, hobbies, and entertainment. Instagram is becoming more of a platform for driving brand awareness.
#2 Target Your Audience with Paid Ads
Social media paid ads have become just as beneficial as traditional pay-per-click advertising. You can get thousands of impressions or dozens of clicks for a fraction of the cost of Google PPC ads.
Whether you use paid ads on Facebook, Twitter, or Instagram, you’ll want to use targeted ads. All of these social media sites allow you to target your audience based on their interests or other criteria. This simple step helps boost conversions but limits your reach.
#3 Share More Video Content on Social Media
You should also start sharing more video content on social media. It’s known that video drives engagement, which results in higher conversion rates. So, use more video when sharing posts related to your products or services.
Posts and tweets containing videos are more likely to get noticed. They get more shares, clicks, and likes. You can now even use video in Instagram paid ads.
Creating a video to market a product is easy. You can create a short customer testimonial featuring satisfied customers. You could create a demonstration video highlighting the benefits of your product or services.
Use these videos to drive traffic to the relevant landing page. The higher engagement will lead to higher conversions.
#4 Use Keyword Research to Choose Your Tags
You should put the same care into choosing hashtags on your social media posts that you give to keyword research for blog posts and paid ads. Conduct keyword research to find the right terms and then choose 4 to 5 relevant keywords to use as your hashtags.
Place your hashtags at the end of your content, instead of using them as word replacements. This makes it easier to read your message.
The hashtags act as search filters when people use the search features on their favorite social media network. It also helps the social media network provide relevant suggestions to users. So, using the right hashtags can help you attract the right audience.
These tips are intended to help drive high-converting traffic from your social media accounts to your website. Make sure that you’re using these suggestions in conjunction with a social media marketing plan.
You should be posting a mixture of promotional and non-promotional messages to your followers on social media. If you do this and continue to use these tips, you should get a spike in referral traffic from social media.
Social media provides a great opportunity to gain more leads.
If you’d like to gain even more marketing tips and suggestions, along with a complete solution for generating high-converting traffic, then click here to learn about my done-for-you system.
Image Sources:
Burke, S. (Posted: April 27, 2015). Image of paid ads: A beginner’s guide to paid online advertising (content marketing series part 7 of 10). Retrieved from http://www.getspokal.com/a-beginners-guide-to-paid-online-advertising-content-marketing-series-part-7-of-10/
Fahy, G. (Posted: May 19, 2016). Featured image: Swipe right, part two: How to get to the next base with your leads. Retrieved from https://www.brandchemistry.com.au/blog/how-to-turn-leads-into-sales
Namee, J. (Posted: November 17, 2015). Image of keyword research: How to do keyword research which really drive the traffic? Retrieved from http://www.bloggingtechniques.com/how-to-do-keyword-research/
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