Busting The Myths Of Online Marketing (Part 1)

• Written by Michael Bass

Have you ever heard something about online marketing and thought “this cant be true…can it?” Are you new to, and seeking the truth about, online marketing? If you answered yes then please kick back, relax, and join me as we take a look at an online marketing myth and discuss the fact that blows that myth out of the water!

Myth:
The more clicks you get, the better your sales will be!

Truth:
You can get COUNTLESS website visits and not see a single sale if you are getting the wrong kind of traffic. Not all traffic is the same. It does no good to send traffic to a site and try to sell that traffic something if they have no interest in what your selling. If you get freebie seekers to your site that have no intention on buying then you won’t make sales. Is it only traffic you want? No, you need the RIGHT kind of traffic. You need targeted traffic. Getting untargeted traffic or the wrong kind of traffic would be like trying to sell a heater to someone that lives in the tropics. It is always hot and humid there so there is no need for a heater. If you don’t have the right traffic your business can not and will not be successful. No matter if your company is B2B or B2C.

Is this one of the myths you have heard before? Did you believe this myth? Now you know the answer and we can consider it BUSTED!!

Now you may be wondering “What in the world is B2B and B2C companies?”

B2B ( Business-to-Business)
This is where two businesses create a commercial transaction with one another. For example: A hardware store purchasing paintbrushes from one of their suppliers.

B2C (Business-to-Consumer)
An internet and electronic commerce (e-commerce) model that denotes a financial transaction/online sale between Business and Consumer. For example: Google sells an item to an online shopper.

Keep your eyes peeled for tomorrows post!

So how are you holding up to having your myth busted? Feels good to know the truth about this common misunderstanding? Yes? GOOD! I’m glad to have shed some light on the subject for you. Have you ever been told some myths about online marketing? Please comment below and tell us! I would love to hear about your experiences! Have a good day and check back again soon for our latest articles!

 

Image References:

Featured image source: Cook, K. (Posted: October 14, 2013). Myth or truth: Debunking common affordable care act misconceptions. Retrieved from https://www.taxslayer.com/blog/post/2013/10/14/Myth-or-Truth-Debunking-Common-Affordable-Care-Act-Misconceptions

Image source for Myth pic: Healy, R. (Posted: October 1, 2014). Forget these 5 networking myths. Retrieved from http://money.usnews.com/money/blogs/outside-voices-careers/2014/10/01/forget-these-5-networking-myths

Image source for Magnifyed Facts: Kim, H. (Posted: June 14, 2012). Facts on the fact act. Retrieved from http://archive.freeenterprise.com/legal-reform/facts-fact-act

 

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