Improving Your Inbound Marketing to Increase Sales Leads

• Written by Michael Bass

Inbound marketing is an essential component of modern marketing practices. As you’re probably aware, when it comes to lead generation, quality is generally more important than quantity. By focusing your efforts on improving your inbound marketing techniques, you can increase the quality of traffic you receive.

The way to obtain the best sales leads is to attract the right consumers. While PPC ads and other forms of advertising will draw traffic to your site, you want to ensure that these visitors are actually looking for the services or products that you provide.

You’ll find that gathering quality leads is more beneficial than gaining a lot of leads. The following tips will help you improve your inbound marketing in order to increase sales leads.

Create Buyer Personas

Creating a buyer persona is an effective method of targeting a specific demographic. What is a buyer persona? It is essentially a detailed description of your typical customer. It includes factors such as age, sex, income level, education, geographic location, shopping habits, and website browsing habits.

You can research the demographics of your visitors and customers and develop multiple buyer personas to cover your entire spectrum of customers. You will use these buyer personas when developing content or creating a marketing campaign.

Whenever you write content, imagine you are writing specifically to one of your buyer personas. This applies to social media posts, blogs, advertisements, and landing pages.

Learn More About Your Customers

In order to create detailed buyer personas, you’ll need to learn more about your customers. There are multiple ways to do this. First, you could send out a survey to your subscriber list. Ask general questions about their preferences and interests.

Another way to learn more about your customers is to look at their social media profiles. Perform a little bit of research on some of the customers that follow you on Facebook or Twitter. Find out what other companies or businesses they follow.

You can use the information that you gather when creating your buyer personas. The goal of a buyer persona is to make your content more personable and directed at a specific individual.

Perform Long-Tail Keyword Research

Before you begin an ad campaign, you need to perform detailed, long-tail keyword research. By using keywords that are more specific to a particular interest, you’re more likely to generate higher conversion rates. 

When you’re vague with your keywords, you’ll find that you attract a wide range of visitors, many of whom may have no interest in your product or service.

Run Multiple Targeted Campaigns

After developing your buyer personas, you should begin running multiple targeted campaigns. You should develop landing pages and ads that focus on one individual buyer persona at a time.

For example, you could create a landing page and ad that targets your younger demographic. Then, create another target campaign for your older demographic. Each landing page is written specifically with one person in mind. You should notice a natural increase in conversion rates.

Target the Fears and Interests of Your Customers

When creating an effective call to action, you should target the fears or the interests of your customers. Consider your buyer personas. Think about their primary fears or interests and how your products or services can help. Come up with a way to express that you have the solution for their needs.

You can start using these tips today to improve the ability of your inbound marketing practices to generate quality sales leads. If you’re interested in additional advice and solutions for improving your internet marketing techniques, then click on the following link to learn more about my done-for-you system.

 

Image Source:
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Kourkouli, K. (Posted: September 24, 2014). Image of Customer interest. Initiation of the ELTeachers 2gather CoPs. Retrieved from http://rcel.enl.uoa.gr/togather/blog/category/general_announcements/
Webzebedee Website Design. (2011). Featured image. Inbound marketing shopping has changed…has the way your company does marketing changed? Retrieved from http://webzebedee.com/internet-marketing/

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