5 Ways to Establish Yourself as an Authority in Your Field

• Written by Michael Bass

When you’re first starting out, it can be hard to generate any buzz. Your internet marketing efforts may have little impact. One method of generating sales is to become a leader in your field. If people regularly visit your website to find information and assistance, they’ll be more likely to buy related products or services from your website. So, if you want to maximize your sales potential, you should establish yourself as an authority in your field. But, this will require work.

Here are 5 ways to get started.

Create High-Quality Informative Content

The best way to become considered an authority in your field is to actually be an authority in your field. You’re going need to release high-quality content on a regular basis. This means you need to know what you’re talking about.

You should know as much as possible about your industry and the products or services that you’re trying to market. If you should constantly be learning and researching the latest news and breakthroughs in your field.

Take your knowledge and start creating informative content. You can adopt a simple system for generating high-quality content and making the best use of the content that you create.

First, you should write detailed blog posts. You can use excerpts of these posts for your social media posts. Once you have enough articles on a similar topic, you can compile them into an eBook for promotional material. You can also film video versions of your blog posts to release on YouTube.

This allows you to stretch the use of your content. Instead of simply writing a blog post, you’re using the same research for multiple forms of content.

Use Your Own Name as Your Brand

In order to be thought of as a trusted authority in your industry, people need to know who you are. This means using your own name as your brand. You can have a name for your internet marketing business, but you should focus your marketing on your individual brand.

 

When you write blog posts, guest posts, release videos, write eBooks, and distribute other content, you should use your own name, instead of your business name.

Start Writing Guest Blog Posts

Once you get good at writing blog posts for your own site, you should start writing guest posts. When people start recognizing your name across multiple websites, they’ll start seeing you as someone that knows their field.

When you visit popular news sites and blogs related to your industry, you should find out if they accept guest posts. This information will typically be found near the footer, the end of blog posts, or in the about or contact section.

Take Part in Interviews or Podcasts

Any time that you have the opportunity to share your opinion on a topic, you should volunteer. This includes interviews and podcasts. Both are great opportunities for getting your name out there and reaching a larger audience.

These two options may take a while to achieve. Before you can establish a name for yourself, you may not get very many invitations to be interviewed.

Become Active in Online Communities and Forums

A final method for becoming a trusted authority in your field is to become active in online communities and forums. In these forums, people regularly post questions and need help. If you monitor these forums and are quick to respond, you’ll become known for providing solid advice.

Combining these steps will help you become an authority in your industry. It will take hard work and commitment. But, the reward is great. You’ll be able to reach greater success if people turn to you for answers.

Use these suggestions to become a leader in your field. Once you implement these steps, check out a complete system for generating conversion-ready internet marketing leads. Click here to learn more about my done-for-you system.

 

Image Sources:
Blue Planet by Nilambar Sharma. (2015). Image of Interview: Types of Interviews. Retrieved from http://www.interviewtips101.com/types-of-interviews/
Search Engine Journal. (Posted: July 29, 2013). Featured image: 15 Ways to build your brand’s authority. Retrieved from https://www.searchenginejournal.com/15-ways-to-build-your-brands-authority/66353/
Zendezignz. (Posted: November 5, 2014). Image of Your name as brand: When your name is also your brand. Retrieved from http://www.zendezignz.com/when-your-name-is-also-your-brand/

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