Use Modern SEO Techniques to Increase Brand Authority

• Written by Michael Bass

Search engine optimization (SEO) is useful for more than just increasing your search engine rankings. You can also build your brand awareness. Increasing your online presence is an essential part of growing a business. It establishes you as an authority in your industry, which offers a natural boost to modern SEO.

The entire process of online marketing is reciprocal. Every step you take has an impact on other aspects of your business. By using proper SEO techniques, you can begin establishing your online presence and build your brand authority.

Choose a Niche Focus in Your Industry

The quickest way to climb higher in search engine results pages is to choose a niche category in your industry. Focus your efforts on one particular niche. Use standard keyword research to uncover related keywords and keyword phrases.

By narrowing your focus to a niche category, you’ll face less competition. You’ll be able to devote your learning and experience to one particular area, quickly becoming an expert in that modern SEO technique. Once you choose your niche, start creating informative content.

Create a Regular Blogging Schedule

The next step is to begin blogging on a regular schedule. Write 5 to 6 blog posts providing beneficial information related to your niche category. Schedule these posts to be released at the same time each week. Having blog posts scheduled in advance allows you to stick to a schedule, which increases return traffic.

Make sure you respond to comments on your blog posts in a timely manner. If you can respond the same day the comment is left, they are more likely to notice your response.

You’ll also need to post links to your blog posts on social media. Share your latest blog posts on social media as soon as the blog is posted. If possible, add a question to your social media posts. Encourage readers to view your blog and ask them a question to think about. This increases engagement.

Regular blogging will be the base of your SEO for building brand authority. The majority of the related modern SEO tasks are connected to your blogging, which makes it an essential part of boosting brand awareness.

Join Forums and Online Communities

Join any forums and online communities related to your niche category. This could include Facebook Groups and any other social media communities. Actively participate in discussions and attempt to provide a solution to any unanswered questions that you come across. The forum and community members will begin to see you as a voice of authority.

You can often provide links to your blog posts on these forums or communities. But, only when they’re actually relevant to the posted question or comment. You’ll need to read the forum or the community rules before adding links to your own blog posts.

Create Video Tutorials

Another modern SEO technique is to create video tutorials related to your niche category. An increasing percentage of internet users prefer to watch a video than read an article. Creating videos allow you to reach this portion of the public.

Video production doesn’t need to be a major expense. You can create sideshow videos or screen captures with an audio recording placed over the video. Share your informative videos across social media and on your website.

Along with a boost to your SEO, creating videos also goes a long way towards establishing yourself as a voice of authority. Attempt to release new videos on a regular schedule, the same as your blog posts.

Search engine optimization is obviously an important part of running an online business. It’s an ongoing process designed to increase traffic to your website. Though, you can also use SEO to promote your brand and establish your business as a leader in your industry.

Use these suggestions to begin focusing your SEO efforts on a niche category. You will enjoy faster results and notice a snowball effect. As your brand authority rises, so will organic traffic and your social media presence. If you would like additional marketing tips to build brand awareness, including lead generation solutions, click here to learn about my done-for-you system.

 

Image Sources:
Ahmed, W. (Posted: November 11, 2013). Featured Image: 3 Modern SEO techniques – Best SEO tips & tricks. Retrieved from http://www.latesttutorial.com/modern-seo-techniques/
Jefferson, S. (Posted: March 21, 2013). Image of Niche: Focus, focus, focus – the power of niche. Retrieved from http://www.marketingdonut.co.uk/blog/13/03/focus-focus-focus-power-of-niche
Morrison, D. (Posted: May 21, 2012). Image of On-line Communities: Do we need ‘social butterflies’ in Online Learning Communities? Retrieved from https://onlinelearninginsights.wordpress.com/2012/05/21/do-we-need-social-butterflies-in-online-learning-communities/

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