How to Increase Your Landing Page Conversion Rates

• Written by Michael Bass

Landing pages are an important part of your marketing strategy. Getting traffic to these pages is essential. But, this traffic means nothing if your page doesn’t convert. If you’re getting traffic, but not sales, then this article will help you learn how to increase your landing page conversion rate.

You Need to Be Consistent

The first step towards increasing your conversions is to make sure that you remain consistent. This means that all of your content needs to have a consistent message and your information needs to remain consistent.

If you include stats or figures in your content, inconsistencies will turn people away. Always double check any details that you include in the landing page.

For example, if you mention at the top of the landing page that your program has helped 2,000 customers and then mention that it’s helped 3,000 customers in your final call to action, you will lose sales. Consumers are smart enough to notice these small inconsistencies.

You also need to remain consistent with the tone and style of your content. Make sure that your content flows in a natural way.

You Need to Narrow Your Focus

Each landing page should have a single focus. You need these pages to have one, clear message. Don’t try to promote multiple products with one landing page. Instead, focus on a single item that you want to promote.

You can use cross-selling opportunities further down your sales funnel or email marketing plan. Your landing page should solely focus on the topic of your PPC ad campaign.

You should also get rid of any content on your landing page that distracts from your main message. This includes images and additional forms.

You Need to Create a Sense of Urgency

Creating a sense of urgency is a trick used by successful internet marketers to increase landing page conversion rates. This encourages your visitors to take action now, instead of bookmarking and forgetting about your landing page.

This urgency doesn’t have to directly impact your sales copy. You can create a sense of urgency with your calls to action and headlines.

For example, let visitors know that this offer is only available for a limited time. Or, limit the number of customers that can receive this deal. You could also offer the first so many visitors a special offer.

You Need to Add Credibility to Your Claims

When you make claims, such as stating that your program or product can achieve specific results, you need to back up these claims with some type of confirmation. Generally, this comes in the form of customer testimonials or social proof.

You should include a spot for testimonials or social proof on your landing page. The typical landing page starts with a presentation of a problem or issue that you’ll solve. You then describe the advantages of your product or service. Next, comes the testimonials, followed by the details of your product or service.

If you haven’t received any positive comments from customers or if you’ve not yet released your product, you could give away a limited number to people on your mailing list.

Encourage these consumers to give you their feedback, while mentioning that their comments may be used in promotional material. You should then be able to obtain a few testimonials to use on your landing pages.

You Need to Test Subtle Variations 

The final tip for increasing your landing page conversion rate is to test subtle variations. This includes different headlines, calls to action, and your actual sales copy. Though, you should only test one change at a time.

The process of testing these small variations is called A/B split testing. You create two versions of the same landing page, with one difference between the two. See which one performs better and use this information to improve your ability to create effective landing pages.

These tips can help you tweak your landing page conversion rate

If you’d like even more powerful marketing tips, including conversion-ready internet marketing prospects, then click here to learn about my done-for-you system.

 

Image Sources:
Cabot, J. (Posted: November 13, 2014). Image of A/B Split testing: Add an A/B testing clause to your next design contract. Retrieved from https://neliosoftware.com/blog/add-ab-testing-clause-next-design-contract/
Deggelman, K. (Posted: September 26, 2015). Image of consistent: How to be consistent in five steps. Retrieved from https://www.linkedin.com/pulse/how-consistent-five-steps-kathleen-deggelman
Dimitris, Z. (2008 – 2012). Featured image: Conversion rates and landing pages. Retrieved from http://www.webseoanalytics.com/blog/build-effective-landing-pages-to-increase-conversion-rates/

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