Creating a Social Media Business Profile That Connects with Customers

Written by Michael Bass

You’re likely already using social media as a part of your marketing strategy. If you get a lot of traffic to your website and don’t get a lot of attention on social media, then your social media business profile may be turning potential customers away.

Social media business profiles that connect with customers are more likely to result in high-converting traffic to your website.

Make Sure That You Use the Right Name

The first, and one of the most important, factors of your social media business profile is the name of your social media account. If you’re developing a personal brand, you should stick with your own name. This is especially true if you use your name for all promotional purposes.

For businesses with a specific business name, make sure that your social media account matches. Basically, whether you’re developing a personal brand or a business identity, the name should match your website and your promotional material. People should not have trouble searching for your profile.

Choosing the Best Profile Pic

Once you choose the right name, you need to choose the best profile pic. Again, there’s a difference between profile pics for personal brand and business brands. For a personal brand, such as an internet guru or a blogger, you’ll want to use a picture of yourself.

Businesses should use the same logo that they use on all other promotional material. You’re probably noticing a pattern here. The goal is to make things consistent across your website and social media profiles.

Along with remaining consistent between your website and social media account, you also need to use the same name, profile pic, and other details across all networks. This means using the same info on Facebook, Twitter, Instagram, and any other social media networks that you use.

Be Clear and Direct with Your Bio

After looking at your profile pic, a visitor may check out your bio. They shouldn’t have any trouble determining what it is that you sell, after reading your bio. So, keep your bio clear and direct. It should be short and to the point.

Describe your business or website in a single sentence. Don’t worry about making a sales pitch in your bio. Instead, focus on the actual value of what you do.

Use a Background Image That Matches Your Image

The background image that you choose for your profile should match the overall image that you’re promoting. In fact, the background image can be more important than the profile picture. A poorly created background will look unprofessional, limiting your ability to connect with customers.

If your background appears pixelated or hard to read, you need a new background image. You could hire a graphic design freelancer to create a background for you or take the time to create a clear, easy to read background yourself.

When you make your own background, either use a vector editing program or make sure that your image matches the exact dimensions recommended by the social media network. These recommendations are different for every network.

Keep in mind that the sizes of backgrounds and other details can change. Twitter and Facebook have updated the layout of profile pages several times in the past few years. Make sure that you remain up to date as these changes occur.

Choosing the right name and using a professional profile pic and background can go a long way towards helping you connect with customers. You should also interact with your followers. Respond to questions and comments and encourage a discussion in your posts by ending a post with a question.

Start improving your social media business profiles. Connect with your customers and increase sales.

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Image Sources:
Facebook, Social Media. (Posted: October 22, 2014). Image of background images: Cum schimbă aplicaţiile mobile şi social media interacţiunea cu clienţii. Retrieved from http://www.socialmediaromania.ro/categoria/social-media/
Fracasso, G. (Posted: November 2, 2016). Featured image Social media business profile: Social network piu famosi: Lista di tutti I social piu usati. Retrieved from https://www.giovannifracasso.it/lista-tutti-social-network-famosi/
Staff writer. (Posted: July 4, 2014). Image of choosing the right name: Tips for picking a business name. Retrieved from http://connectnigeria.com/articles/2014/07/tips-for-picking-a-business-name/